'Bright Lavender' is such an understatement - the China Glaze name (Electric Lilac) would be much more accurate. Or how about 'Violently Violet'? 'Violet Beauregarde'? But, alas, Hot Topic is not known for naming creativity. The only way to know what they call their polishes in the first place is reading the receipt. Bleh. Oh well, I can't complain too loudly when they sell colors like this! Seriously, folks, SO VIOLET!!