Press Release: China Glaze Crackle

LET’S GET CRACKING

China Glaze Introduces Six New Crackle Colors

Los Angeles, CA – December 2010: Roughed up grunge meets gorgeous glam! China Glaze brings a whole new level to the game with “Crackle” polish! Create endless edgy looks and make a statement with fun, fearless, color. Everyone has asked for it, and now China Glaze is giving it to them! The six different Crackle colors include:

• Lightning Bolt – White Crackle
• Black Mesh – Black Crackle
• Broken Hearted – Pink Crackle
• Cracked Concrete – Grey Crackle
• Fault Line – Purple Crackle
• Crushed Candy – Teal Crackle

An innovative technology allows you to play with a wide array of color combinations and achieve an edgy, new wave look. This unique formula was developed to give your nails a “crackled” design over traditional nail color. Contrasting colors are used one over another to achieve a deconstructed shatter look that takes place right before your eyes. Instant art for your nails!

How do you do it? It’s easy! Apply your favorite China Glaze glitter, shimmer or crème. Depending on the color you are using, apply either one or two coats for full coverage. When the colored enamel is dry, brush on a thin layer of the Crackle color. Allow the Crackle to work its magic during dry time. After approximately 5 minutes when the crackled design has completely formed, apply a top coat to seal the design for prolonged wear.

China Glaze Crackle will be available starting February 2011 at Sally’s Beauty Supply and BSG in 12 piece displays and 3 pack color kits which will include a base color, a crackle glaze (Black Mesh, Broken Hearted or Crushed Candy) and a China Glaze Top Coat.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit:www.chinaglaze.com or follow China Glaze on Twitter: http://twitter.com/ChinaGlaze.

China Glaze is a division of American International Industries.